Control and analysis of marketing campaigns
Let us add that the scale of "difficulties" in a given campaign translates into the remuneration offered by the affiliate network, for example: for a contact lead (leaving an e-mail address and clicking on the confirmation link) for a well-known clothing manufacturer, the publisher will receive approximately PLN . . for a lead (leaving your name and surname and telephone number, and then confirming your interest in a telephone conversation) in the campaign of a bank offering a cash loan, the remuneration may increase up to several dozen zlotys.If the client is a bank, the product is a cash loan for companies, and the "action" is a meeting at a bank branch, you can expect a remuneration exceeding PLN . "Why does validation in the XYZ campaign take months - why such a deadline?" There are unusual campaigns in which the photo retouching validation process is extended, e.g. up to - months , these are "multi-stage" campaigns. This happens, for example, in a campaign where the product is an investment fund. The advertiser will consider the action correct when the user meets conditions: first register for an investment fund, and then make the first payment to the account in a specified amount.
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In practice, it may turn out that the person did not top up the account with the established minimum amount immediately after registration, but did it a few weeks later. This type of settlement is not an everyday occurrence, but it does occur. This is why it is so important to be aware of the definition of a callable share. Example : Validation example - everything about performance marketing NetSales publishers could participate in the NN campaign, in which they earned PLN (CPA) when the user: registered on the NN TFI transaction website, and then, after registration, made the first payment to the fund in the amount of min. PLN for IKE and IKZE products and min. PLN for regular funds. The advertiser included all eligible deposits, regardless of how long after registration they were made.
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