What is expert content and how does it help solve business problems?

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Expert content - materials created by professionals or experts in a certain field. Such content is based on deep knowledge, research, and experience of the authors. It helps people increase their knowledge in a particular area and make more informed decisions in their work, business or personal life. For companies and specialists, this is a way to create demand and trust among the audience, and create an image of an expert. Expert Marketing - Selling Trust According to a SurveyMonkey study on the importance of thought leadership and the role of expert content in increasing brand loyalty: 71% of marketers noted that expert content is necessary to attract target audiences to the site. 62% believe that such content allows you to generate a flow of leads. For 56% of respondents, this is a way to increase the brand’s mention in the media, and for 54%, it is a means to increase the subscriber base.

SurveyMonkey ResearchSurveyMonkey Research Also, 68% of respondents  Email List recognize those who actively share their experience and knowledge in the public space as experts in their field and thought leaders. The “content for content’s sake” approach doesn’t work, so before you start publishing articles on VC in batches, you need to go through the standard path of creating a strategy : highlight goals, analyze the audience, identify channels, formulate a communication policy, etc. The company’s resources are always limited , but you want to get the most out of it, so act systematically. Nothing will work if you don’t have the necessary expertise, or you’re not ready to invest in this process: work with speakers, develop independently, select topics and platforms, create content, test hypotheses. There will be no lightning-fast returns - systematic work is required. Especially if you are at the start The audience understands perfectly well whether you have an idea about the subject of conversation and how much you understand it.

       

Conventionally, if you are talking about how to launch contextual advertising, it is not enough to give basic information from Yandex help and add at the end: “if you need help, contact us, we will help.” Especially if you position yourself as an expert with a thousand launches behind you - prove and show that they happened, tell us about the nuances. This leads to 2 points that are worth considering: 1. “SEO articles” to attract traffic to the site will not solve your problem. Essentially, any content should solve the user’s problem, but in reality, not everyone is ready to invest effort, time and money, because they do not see the value in it or prefer other tools. It is important to consider that any company produces a huge amount of content to communicate with the audience, so you should constantly work on its quality if you want to see results in the form of sales.