By working on Balmain's presence

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A way of suggesting to the recipient of the message an extraordinary experience that goes beyond simple material goods. , etc. will thus be the favorite themes of digital marketing for luxury brands. However, it is necessary to communicate the historical heritage of the brand. Recalling seniority and experience, and therefore expertise, provides solid and reassuring benchmarks allowing us to solicit both dreams and confidence. Read also Brand image management on the web Catering Luxury digital how to combine modernity and tradition Luxury brands always highlight their ancestral know-how.

So investing in constantly evolving digital tools seems to be paradoxical with the conservatism of luxury and wedding photo editing service its longevity. the challenge is quite delicate reconciling the ephemeral with the ancestral and the modern with tradition. The compromise is this use your social accounts to highlight the historical heritage of the brand and support their long-term credibility. Communicate, for example, on the brand's emblematic codes noble materials, handmade, chic and discreet colors, etc. while maintaining the mystery of know-how. The manufacturing secrets, behind the scenes, craftsmen.



Are partially revealed in the storytelling. Luxury digital Balmain case study Pierre Balmain, the historic French brand and fashion house, has experienced a real renaissance since . The secret? The appointment of an artistic director keen on digital Olivier Rousteing. The result Balmain achieves digital success. Before this breakthrough, the brand only communicated via “very selective, very haute couture magazines in order to maintain the exclusive aspect of the brand.” as Emmanuel Diemoz, the general director of Balmain, testified. With this artistic director from generation Y, communication has become digital.