Not exactly the Google we all know today

mahbuba12

In the same year, AskJeeves, what today we know today as Ask.com, entered the search engine arena. The original idea behind Ask Jeeves was to allow users to get answers to questions asked every day, using natural language. Furthermore, it was created with another innovative characteristic in mind: to rank links by popularity. AskJeeves also used clustering to organize sites by subject-specific popularity. In 1997, the Excite search engine was created and became the first search engine to provide only crawler-based listings.

Remember Backrub we mentioned earlier? It’s now called Google.  More like a Google Email List that was struggling to keep up with the competition. But Google had an innovative idea: to sell search terms. This move had a significant effect on the search engine business. A bright future for the search engine world was about to come. But then, the dot-com bubble burst. It was a heavy blow to the search engine industry.





But it survived – only to become stronger. 4. The Middle Ages of SEO (early 00s — mid-00s) Like with the real Middle Ages, there was War. Our SEO Middle Ages, and what came before them, was a thing of digital violence. The SEO warfare was ON. The search engine landscape was a free-for-all arena where anything went. Major algorithm updates would take several months to complete, which only enforced illicit tactics from the webmasters, also known as Black-hat SEO.