Remarketing option by sending them mailings. Thanks to this you can increase consumer engagement and remind people who bought from you quite a long time ago. Remarketing is a good solution when your advertising budget is limited . To maximize sales it is worth implementing remarketing and retargeting at the same time. This way you have a greater chance of attracting new traffic and retaining consumers who already know your brand. Read also: ways to build a mailing list and acquire subscribers? Remarketing and retargeting differences The basic difference between remarketing and retargeting is related to the way in which the consumer interacts with the website .
After making a purchase in the online store data about a given customer is collected. These include among others: email address to which further offers can be sent to the consumer tailored to his stage in the purchasing cycle. In the case Hit Post of retargeting we cannot rely on detailed information about the customer because he has not yet placed an order in our store. To obtain any information we must use the Facebook Pixel a piece of code that must be placed on the website. Quote: Remarketing and retargeting differ in the way in which the consumer interacts with the website You can also use Google Remarketing Ads for this purpose. The remarketing tag also called .
Google Ads Retargeting Tag is then placed on the website or in the mobile application. Why are we talking about remarketing instead of retargeting? This is how the Google Remarketing Ads system defines the repetition of advertising creations to people who have already encountered a given brand. This is not consistent with the above distinction between remarketing and retargeting which is why many .