Why every company should focus on it

PrisilaSH

Where and how to apply Employer Branding to help Recruiting To help HR managers in the complex search for professional figures suited to company needs, an Employer Branding strategy must be created that acts on Company website – Work with us section Corporate socials Job posting platforms Selection and interview process New hire onboarding phase employer branding recruiting Company website – Work with us section A carefully detailed "Work with us" section on the company website or even a well developed career site is the basis on which to build an excellent candidate experience. This type of web page must contain informative content that shows the real benefits offered by the employer. Through texts, images and videos, it is necessary to communicate the values, the mission, the career possibilities and the employee experience to potential candidates.

A tone of voice must be used that is consistent with the company style and the type of photo editing servies content must be chosen based on the objectives and the target you want to conquer. Corporate socials Social media are also excellent tools for building relationships with potential candidates and also for posting job offers . The most suitable platform for these purposes is LinkedIn, but other social networks can also be used for Employer Branding activities. It should be remembered that the majority of people collect information about the company online and, in particular, on social media before applying for a job offer. Job posting platforms The production of quality content for Employer Branding and Recruiting must not focus.



Solely on those that are published on the communication channels managed directly by the company, but must also extend to those that are inserted on external sites dedicated to job offers . It is necessary to know the characteristics and functions of each platform on which you want to promote the job offer and pay attention to the construction of the advertisement. To win over the ideal candidate, the advert must be much more than a simple list of tasks and requirements, rather it must highlight the Employee Value Proposition and explain to the candidate why that offer is a unique opportunity.