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Marketing only since 1909, when a course with this name appeared at the Harvard School of Business Administration. Regardless of who is right, marketing is over 100 years old. However, despite the long history of marketing, about marketing communication it was not spoken until the 1980s. The concept was separated from the promotion used so far. Since then, promotion has been defined as a one-way flow of information from the seller to the recipient, and the concept of marketing communication - the exchange of information between the company.

The customer. Marketing communication is a dialogue-like process. The company, using selected channels and forms, sends information to its marketing environment, and the environment reacts and responds to them. Marketing communication is a dialogue-like process. We will make photo editor the voice of your brand loud. Enter your e-mail, we will contact you In today's extremely competitive market, communication with the environment is one of the most important elements of marketing activities . If conducted in a skilful way, it allows you to reach potential customers.



Ad effectively interest them in the company's offer. As a result, it can lead to building good relations between the company and consumers, increasing sales and gaining a stable position on the market. Feedback from recipients is extremely important in the communication process. They are a real mine of knowledge about the company's customers, which - used in a skilful way - can significantly facilitate the implementation of the assumed marketing strategy. Selected communication channels are of key importance for the effectiveness of communication.