Cultivating empathy means understanding

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High performing sales reps learn and refine key sales activities so they can make the most of their time in the day. Tools like Tools enable critical thinkers to make smart time management decisions by highlighting what’s next in their to-do lists. You can better organize and prioritize tasks instead of second-guessing your next sales event. If nothing else this helps you save some brain power that you can spend on decision-making skills during your sales calls. They are empathetic Building relationships with people is a key skill in sales. Good salespeople know what it means to put themselves in their customers’ shoes. The importance of empathy when thinking about how to be a great salesperson cannot be overstated.

You can establish any kind of personal connection with your potential customers without understanding where they are coming from. For example, what struggles and pain points do they face? What are your customers’ aspirations, goals, and motivations your Email Marketing List customers from the inside out. From reviewing customer personas to tracking successful agents to actually interviewing customers, empathy is a critical part of training and developing your sales force. Developing soft sales skills like empathy means putting what you’ve learned into practice. This means actually talking to customers and naturally using empathetic statements such as I understand or You’re absolutely right in the conversation.




It is crucial that empathy is not seen as tied to any kind of script. If you want potential customers to trust your intentions then it must be genuine. Practicing empathy will ultimately make you more approachable which is an important part of becoming a great salesperson. They are good listeners Following up on the previous point you need to listen carefully to what your prospects have to say. As noted in our guide to consultative selling, soft selling skills like active listening are the key to success or failure for modern sales teams. This is backed up by our State of Sales survey, which found that sales professionals who regularly practice soft skills are more likely to consider themselves successful.