Some of them are: sex; location; age; socioeconomic

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Target market is to connect with niches that have been abandoned or taken very little into account. It is a great idea to target groups that, although they are willing to satisfy their needs through purchases, do not find alternatives that really motivate them. In general, it is important that when segmenting you find opportunities within user conglomerations that have not been fully exploited by potential competitors. What criteria should be used to define the target market? ADVERTISEMENT Despite being a general concept, which attempts to cover the entire audience that a brand can reach through its messages, products and services, when


defining the target market in the business plan you must be guided by a Malaysia Mobile Number List wide variety of criteria .  level; training level; physicals conditions; consumption habits. Furthermore, to achieve a real connection with the public and understand what they need, it is important that you take into account their preferences, needs, problems and ailments. What is the process to define the target market? In addition to taking into account the previous criteria, to define the target market you must carry out a process that consists of 3 major steps. 1. Market definition and exploration Before starting to collect





information about the audience, you must define which market you plan to join, for example: massive consume, automotive parts, digital products, Technological devices, education, among many others. Once you define this aspect during your market study , you will know what types of people are recurring consumers of the segment and which ones match your resources and the business idea you want to launch. 2. Information collection This is the key point of the target market definition process. To know the public and determine what your segment will be, you must use different information collection techniques , such as: personal survey ADVERTISEMENT This is