That’s why it’s essential to have a strategic

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Clodagh O’Brien CLODAGH O’BRIEN Clodagh O'Brien is acontent creator and strategist. Over the last years, she has created andmanaged content for many SMEs and global brands. She's passionate about digitalmarketing and the impact of technology on culture and society. You can find heron Twitter or LinkedIn. Categories:ArticlesDigital Management and LeadershipRecommended For You Toolkits: New Employee Induction Template Webinars:Webinar: Elevate Your Marketing Team with a Data-Driven Approach Webinars:Webinar: Stand Out from the Crowd: Advance your Career in Digital MarketingArticles: Membership Holiday Update Articles: The Evolution of the CMO – What’sNext.


Articles: Key Elements of a Killer LinkedIn Summary & Great Hacks Cameroon Phone Number List Getthe latest digital marketing data, insights and toolkits from  DigitalMarketing Institute Logo CoursesResources ArticlesBlogTopicsLessonsToolkitsPresentationsVideosWebinarseBooksPodcastsGlossaryPrivacyTermsMaster GA with our exclusive part Live Webinar series inpartnership with Neil Patel Accel. Kicking off March th. Register Now DigitalMarketing Institute Logo CoursesResources Keyword search... Sign In ViewCourses TrendingArticlesMicro LessonsSkillsTestToolkitsWebinarseBooksPremiumMore Back to Articles Sep ,  Benefits ofHaving a Digital Marketing Strategy for ArticlesDigital StrategyDigitalManagement and Leadership Written by Will Francis Digital marketing offersenormous opportunities for businesses to expand their reach and target theright audience at the right time, especially using advanced technologies suchas artificial intelligence AI.





But with a lot of opportunity comes a lot toconsider as your audience has multiple touchpoints to discover and communicatewith your brand.  digitalmarketing plan that’s aligned with your business plan in It’s about beingclever with your budget, being effective in using your resources human andotherwise, and knowing as much about your audience future and existing aspossible. It’s not enough to just use ChatGPT to figure out new blog posts, nowis the time to immerse yourself in the opportunities offered by AI. If you’rereading this and think you don't need a digital marketing plan or the plan youused in will be enough, you could lose out to brands that are busy planningright now. Do you still need convincing? Here are key benefits of having adigital plan to steer your marketing activities in Improve efficiency