Footer It is the final part of the email, very important

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Send something exclusive, especially created for the reader of the newsletter. It is here that all possible creativity and Marketing strategies must be used to induce the subscriber to click. And of course, the more segmented your audience is and the more they receive content that is truly of interest to them, the greater the chances of it happening. The ideal is not to tire the recipient, that is, to make the content objective and not very extensive. It has to be a dynamic and brief communication that invites you to read more about the topic. Farewell As we told you before, one of the functions of the newsletter is to build a relationship. For this reason you cannot


end it coldly. Personalize your farewell and use it to bring your subscriber Ivory Coast WhatsApp Number List closer. to demonstrate seriousness and credibility. This is where the links to social networks , the physical address of the company, contact form, legal notices and the link to unsubscribe go. These are the parts of a newsletter, but as we already mentioned, it is not something rigid. Creativity and innovation are very welcome here too, for this you can do your own A/B tests . ADVERTISEMENT What characteristics does a newsletter have? There are some fundamental characteristics for a newsletter to bring the expected





results and these are: Personalization Personalization allows the approximation that is so sought after. In this way it is possible to convey closeness to the reader and allow them to identify with the information. Likewise, a pleasant tone is an essential characteristic to win the reader's empathy and must be part of this personalization. To achieve greater personalization, subscriber segmentation is important. This way we can send you really interesting content according to your needs. Personalization also includes the time in which one lives. For example, if we are in the second half of December, the newsletter topic can be related to Christmas and New Year. Periodicity To build a relationship it is essential to plan according to the flow of the business and stick to it