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The channels are always coordinated.Multichannel Channels can operate independently and do not necessarily share real-time information with each other.Personalization and segmentationOmnichannel – Tends to offer greater personalization as it is based on a deep understanding of the customer and their interaction history across all channels.Multi-channel Personalization may be less deep and more variable between channels, due to the lack of data integration between them.




Examples of omnichannel marketing strategiesThe omnichannel Chinese Thailand Phone Number List approach is bringing revenue and sales to large brands such as Nike, which has increased its online sales by more than 30%, or Decathlon, which has doubled its share of online sales every year since 2019 with this strategy.However, another of the benefits of omnichannel marketing is that it can be applied in small and medium-sized businesses , as well as in personal ventures. For example.




Omnichannel gastronomic marketing for a theme barAn omnichannel campaign can be part of gastronomic marketing and offer a different experience to your regular customers.  the bar builds its database with regular customers. Then, you can contact them by email to offer them special discounts that are available in an app that they must download. Once they log in, they will have a digital card to give a discount to a friend.Omnichannel marketing for a health institutionMedical marketing is ideal for staying in touch with patients and accompanying them in their health-related actions.